JOLLIBEE FOODS CORPORATION INTERNATIONAL EXPANSION PDF

Jollibee is proud of its employees who carry out their jobs. Jollibee recognizes them by providing the highest compensation and benefits packages in the fastfood industry, and modern and comprehensive training programs. Managers are regularly updated on the latest store operations systems, people-oriented management skills, among others. Service crews are trained on various store stations and food-service innovations. Jollibee also offers career opportunities for qualified and exceptional crew members to further their food-service careers as managers. Store operations are ably supported by professionals who are experts in Marketing, Computer Management and Engineering.

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Brought about by oil crisis which doubled the price of ice cream, JFC diversified into hamburgers in the year Though it began as a family business, eventually, it went public in Jollibee had grown quickly having a total of stores worldwide by the end of year Jollibee ventured into overseas expansion attempts since but were mostly unsuccessful due to location and partner issues.

Tingzon, has been appointed by TTC. Apparently, Tingzon has to deal with the international expansion problems passed on by his predecessor. They are willing to transfer their management expertise to them in order to facilitate new outlets in becoming self-sufficient and profitable.

Strengths: Continued Knowing from a successful associate would trigger curiosity among elites on the kind of business the Tan Family are up to. Noli Tingzon has an inherent point of view about Filipino work culture. He has the ability to listen and weigh things between the Domestic and the International Division issues. He can bridge the gap and settle differences between these two groups.

Tingzon needs the support from the different departments in both the Domestic side and the International Division in order to succeed in the international arena. Weaknesses: 1. Noli Tingzon has just assumed the Head of International Division position for a few weeks; thus, he needs some time to learn the in and out of the company before he can fully function.

He has built his career helping foreign fast food chains to break in the Philippine market. On the contrary, his new position in JFC requires him to do the other way -- to crack offshore markets which he may not be very familiar with. The fact is, the Philippine market is not the same with other foreign markets because every market has its own attributes such as brand perception and taste preference.

The International Division was seen by their domestic counterparts as lavish spenders and unorthodox yet inexperienced newcomers. Weaknesses: Continued Comparison of the years shows that there was an improvement from to ; apparently, it was decreasing in the subsequent years. This means that currently, JFC has no sufficient funds to support expansion. In fact, the sales and net income growth rate was declining for the last 5 years.

Opportunities: 1. Filipinos abroad have a chance to directly mingle with foreign friends and provide free advertising for Jollibee by word of mouth.

Besides a would-be franchisee was very interested to invest a significant capital to support the target critical market mass of 20 stores and was planning to negotiate with a major petroleum retailer to open stores in a number of service stations around the country. The site will provide the best opportunity for Jollibee to gain visibility and branch recognition among Hongkong locals since the store will reside in the heart of the city where traffic is high.

This opportunity will open the door for Jollibee to claim prestige and publicity in mainland U. Jollibee will continue to find ways to improve the quality of food and service it provides in order to enhance customer satisfaction and to do better than the competitors. Threats: 1. There is a need to hire local store workers to cater to customers who could not speak English well to ease and make them feel comfortable choosing the menu or giving orders.

Threats: Continued Negative implication will be retained instead of the good ones. Related Papers.

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Jollibee Foods Corporation (A): International Expansion

Over the past years, JFC has been involved in numerous social projects such as feeding malnourished children in partnership with Kabisig ng Kalahi; getting children to read and love books with Sa Aklat Sisikat; promoting values to children and the youth with DepEd; and sharing blessings through the annual Christmas toy and book drive, Maaga ang Pasko. Tony Tan Caktiong and the rest of the JFC leadership knew that to do lasting good, they had to organize their giving and make it more strategic. A paradigm shift took place: corporate giving had now evolved into social partnership. The Jollibee Group Foundation was established in December with a mission to invest in people and help them succeed—in the way Jollibee knows how. This meant taking the values, the system, the tools, and the years of experience that made Jollibee what it is today and sharing it with the people they most ascribe their very successes to: the everyday Filipino.

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Jollibee Foods Corporation (A): International Expansion Harvard Case Solution & Analysis

How can companies create value in the fast food industry? The company has to understand what people that consume that product truly value, what represents value for them in terms of perception. In our case we have seen that these dimension is really dependent of the location and habits people might have in the different countries. Moreover, MNCs can use capital procured in other markets for additional advertising and expansion. The transfer of information is vital for organized economic creations between a series of diverse organizations and adopts this allocation with a detailed frame composition. Assessment: Jollibee Foods Corporation recognizes that a reconfiguration of its international strategies will assist the company in embarking on a plethora of opportunities outside of its existing markets.

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Jollibee Foods Corp. (A): International Expansion

Brought about by oil crisis which doubled the price of ice cream, JFC diversified into hamburgers in the year Though it began as a family business, eventually, it went public in Jollibee had grown quickly having a total of stores worldwide by the end of year Jollibee ventured into overseas expansion attempts since but were mostly unsuccessful due to location and partner issues. Tingzon, has been appointed by TTC.

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